Fine Lines

Spotted today on the MAX train: one of Portland's 'Poetry in Motion' placards with a poem by Alison Luterman called "I Confess." The small print says it was chosen by Lee Ann Brown as winner of the Olay® Total Effects Fine Lines Poetry Contest.

Did you know there was such a thing as an Olay® Total Effects Fine Lines Poetry Contest?

"The word verse derives from the Latin word for how a plow turns as it makes furrows—that is, the labor of making lines."

There's something perverse but also kind of wonderful in the idea of an ad exec connecting the ability to create fine lines with the desire to erase them.